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Case Studies Writing Include

A case study may be a record of a true customer's expertise along with your business. They describe the customer’s success because of your product or service.

Challenges
  • Create a search-friendly website

  • Maximize visibility

  • Improve user experience

  • Increase visitors website

Strategy

  • Develop an integrated site-wide keyword strategy

  • Uncovering user intent and organizing the site’s content

  • Create URL strategy to take advantage of established value

  • Remove and merge sections of the old website to support keyword strategy

Takeaway

  • SEO-first approach and website maintenance goes hand-in-hand

  • Site architecture and content development is key to improving visitor experience and SEO

  • A URL strategy can help with SEO, user experience, and boost current marketing incentives

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